an assessment of entrepreneurs\' business strategies towards sme succes
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ID: 159374
2011
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Abstract
The purpose of this paper is to carryout few general strategies into consideration
which can be utilized by business owners for success of their businesses. Every
entrepreneur has different thinking and ideas. Strategies are developed with market
familiarity and practices which make businesses sound in the market. Moreover,
strategies of an entrepreneur seem to be helpful tool in business success and economic
growth. The strategies discussed in this paper are helpful for SMEs (Small and Medium
Enterprises) in their economic development. General strategies considered in this
paper are product, market and process innovation, benchmarking and quality of
products. In addition, this research is based on primary data which was collected from
different SME\'s in Sindh, Pakistan through questionnaires. Moreover, data was
statistically analyzed. Results indicate that entrepreneurs of SMEs consider quality of
product, bench marking and market innovations as more significant whereas; product
and process innovations as less significant. The findings of this paper support the
previous relevant studies, which also help in identifying new approaches to success of
businesses by applying strategies as discussed in this research.
| Reference Key |
nebhwani2011mehranan
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|---|---|
| Authors | ;Murlidhar Nebhwani;Hussain Bux Marri;Riaz Ahmed Sohag |
| Journal | parkinson's disease |
| Year | 2011 |
| DOI |
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| URL | |
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