possibilidades e limites das ações de responsabilidade social em cooperativas

The objective of this study was to understand the actions that result from social responsibility project developed by a cooperative, with the intention of verify whether these are the social responsibility actions or cooperative obligations. Therefore, was performed initially in a theoretical framework on cooperative and social responsibility, serving as a basis to achieve the proposed objective was accomplished. The technique of discourse analysis was used to analyze the data, because it is the speech part of the process of social construction of reality. Interviews were conducted with those involved with the social cooperative project, trying to understand, in view of these, assumptions that guide and create meaning in discourse about social responsibility, establishing a relationship between the expression and the principles that guide the essence of the cooperative. Analyzing the data collected in this research, it was found that when cooperatives implement a social responsibility project, fail to strengthen the cooperative itself, this shows that social responsibility is closely linked to the business context, in order to resolve social problems. The survey results show that social responsibility project developed in this case study hurts the cooperative principles.