introduction to modeling of buying decisions
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ID: 157784
2011
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Abstract
Buying decision models of customers to adjust the competitiveness of organizations have been a challenge for marketing disciplines for several generations. This topic has been explored by researchers and academics in past years, and quite an extensive theoretical base exists with a number of approaches for dealing with this challenge.This paper presents some approaches for creating a customer decision model, and provides experimental results from an electronic investigation intended to build the Kano Model; to prove an ability to understand the modeling principle; and to find out the interpretation of the examined demand in a specific market segment involving students of a technical university. The last section of the paper contains a brief introduction to Choice-Based Modeling with Choice-Based Conjoint Analysis (CBC), which was tailored for modeling purchasing decisions.
| Reference Key |
gruenwald2011actaintroduction
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| Authors | ;O. Gruenwald |
| Journal | the journal of nutrition |
| Year | 2011 |
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