gestão ambiental nas empresas de capital aberto do segmento ‘novo mercado’: discutindo a homogeneidade e heterogeneidade de práticas à luz da teoria institucional [doi: 10.5329/recadm.20121102003]
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Abstract
O objetivo geral deste estudo foi analisar o comportamento das empresas de capital aberto, do segmento ‘Novo Mercado’ da BM&FBovespa, quanto à adoção de práticas de gestão ambiental, à luz da teoria institucional. Em síntese, os objetivos específicos da pesquisa analisam a tendência para a homogeneidade e heterogeneidade de práticas ambientais das empresas, sua relação com a abordagem de gestão ambiental e com as pressões ambientais evidenciadas, dando destaque especial para o setor de Construção. É uma pesquisa descritiva, bibliográfica e documental, de abordagem quantitativa. Os dados foram obtidos a partir dos websites e relatórios anuais das empresas, de 2009 e 2010. Constatou-se que 66,7% das 123 empresas do Novo Mercado adotam práticas ambientais. Quanto à abordagem de gestão ambiental, 58,5% dessas empresas são proativas, 28% reativas, e 13,4% preventivas. Verificou-se que quanto mais proativa a abordagem de gestão ambiental, mais diversificadas são as pressões ambientais, e maior é a possibilidade de existir isomorfismo entre as empresas quanto à adoção de práticas sustentáveis, assim como heterogeneidade. Na análise do setor de construção, constatou-se essas possibilidades destacadas, sendo as práticas homogêneas e heterogêneas desse campo detalhadas e discutidas no estudo.
Palavras-chave
Teoria institucional, Pressões ambientais, Gestão Ambiental.
ENVIRONMENTAL MANAGEMENT OF COMPANIES OF THE SEGMENT 'NEW MARKET': DISCUSSING THE HOMOGENEITY AND HETEROGENEITY OF PRACTICES IN LIGHT OF INSTITUTIONAL THEORY
ABSTRACT
The aim of this study was to analyze the behavior of companies of the segment 'New Market' BM&FBovespa, on the adoption of environmental management practices in light of institutional theory. In summary, the specific objectives of the research analyzing the trend toward homogeneity and heterogeneity of environmental practices of firms, their relationship with the approach to environmental management and environmental pressures highlighted, giving particular attention to the construction industry. This is a descriptive, bibliographic and documentary research, from a qualitative approach. Data were obtained from the websites and annual reports of companies in 2009 and 2010. It was found that 66.7% of 123 companies in the 'New Market’ performs environmental management practices. With respect to environmental management approach, 58.5% of these companies are proactive, 28% reactive, and 13.4% preventive. It was found that the more proactive approach to environmental management, environmental pressures are more diverse, and the greater the possibility of isomorphism between the companies regarding the adoption of sustainable practices, as well as heterogeneity. In the analysis of the construction sector, it was found these outstanding opportunities, and the homogeneous and heterogeneous practices in this field and discussed in the detailed study.
Keywords
Institutional theory, environmental pressures, environmental management.
| Reference Key |
roldan2012revistagesto
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| Authors | ;Vivianne Pereira Salas Roldan;Augusto Cézar de Aquino Cabral;Maria Naiula Monteiro Pessoa;Sandra Maria dos Santos;José Flávio Vasconcelos Alves |
| Journal | fishes |
| Year | 2012 |
| DOI |
10.5329/1056
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| URL | |
| Keywords |
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