the direct sales phenomenon considering the stipulations towards the consumer and producer

The main purpose of this article is to present the phenomenon of the direct supply in the context of the requirements towards both – consumer and producer. With regards to consumer responsibility and constituting the new model of consumption, some of the direct supply issue in Poland were presented. In support of the analysis, it was pointed out that there are some benefits of such type of transaction. Attention was paid to other problems which could disturb the development of the direct supply development in Poland.