ketika parpol mengiklankan kandidatnya di televisi

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ID: 157259
2007
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Abstract
The use of mass media (especially television) for political campaign has started since four decades ago. US Presidential Election (1950) became an example of how advertising and news became sites of political campaign. In Indonesia, political campaign through advertising began in 1999 General Election. In effect, this phenomenon gave birth to PR Politic: the use of PR consultant to manage political campaign and political leader’s publicity. In local election of DKI Jakarta, Fortune PR and Hotline dominated campaign consultant activities for government candidates. The use of advertising and news in political campaign essentially follows marketing and promotion principles as well. Both are trying to sell products to a particular consumer by applying some strategies. Success will be measured from popularity of a particular candidate, a significant change of voter’s decision, and candidate image.
Reference Key
haryati2007mediatorketika Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Haryati Haryati
Journal iranian journal of pharmaceutical research
Year 2007
DOI
DOI not found
URL
http://ejournal.unisba.ac.id/index.php/mediator/article/view/1251
Keywords
mass media

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