a primazia da imagem e a virtualização das relações na cultura das aparências
Clicks: 103
ID: 156171
2014
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This
article has not been analysed, so there is no overall score —
reader engagement is measured and shown alongside.
Reader Engagement
Steady Performance
30.0
/100
103 views
5 readers
AI Quality Assessment
Not analyzed
Readership in this journal
SteadyRanked #91 of 169 articles by views in international journal of heritage studies
Most read
Least read
Bar heights use a square-root scale. Only the 120 most-read articles are drawn; the journal has 169 in total.
Mint this article as an NFT
Not yet mintedCreate a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.
5
SUSD
one-off · no wallet required
Abstract
RESUMO
O trabalho aborda o papel da imagem na sociedade contemporânea atrelada à veiculação de mercadorias, à criação de necessidades de consumo e ao poder de produzir o fascínio no público. Apresenta o panorama atual da sociedade de consumo, apontando a tendência atual de virtualização das relações, o que acarreta uma vida que preza mais a aparência do que o conteúdo. São também discutidas as formas possíveis de relação com a imagem, seja através do consumo passivo ou do questionamento, que permite o seu verdadeiro desvendamento. Por fim, conclui-se que é possível escapar à imperatividade do consumo ditado pela mercantilização da aparência à medida que, diante da imagem, se produza a reflexão em vez do fascínio.
ABSTRACT
The paper discusses the role of the image linked to the placement of goods, to the creation of consumer needs and to the power to produce the viewer’s fascination in the contemporary society. The paper displays the current scenario of the consumer society, pointing to the current trend of relationships virtualization, which produces a life that values the appearance more than the content. Are also discussed possible ways of relating to the image, either through passive consumption or through questioning, allowing its true unveiling. Finally, it is argued that it is possible to escape the imperative nature of consumption dictated by the appearance as goods when, facing an image, reflection is produced instead of fascination.
Keywords: visuality, consumption, contemporary, human relations, subjectivity.
| Reference Key |
sanches-justo2014revistaa
Use this key to autocite in the manuscript while using
SciMatic Manuscript Manager or Thesis Manager
|
|---|---|
| Authors | ;Joana Sanches-Justo |
| Journal | international journal of heritage studies |
| Year | 2014 |
| DOI |
DOI not found
|
| URL | |
| Keywords |
Citations
No citations found. To add a citation, contact the admin at info@scimatic.org
Comments
No comments yet. Be the first to comment on this article.