hypothetical market familiarity and the disconnect between stated and observed values for green energy
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ID: 156131
2013
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Abstract
Participation rates and utility premiums for green power programs are generally less than implied by contingent valuation studies. This study compares open-ended and dichotomous-choice responses with actual participation rates of a green power program to examine the effect of hypothetical market familiarity. Traditionally, respondents are asked to value a renewable energy “block” which represents a quality improvement in a percentage of a good. When placed in a more familiar market setting, stated values are more closely aligned with premiums currently charged. Participation rates remain exaggerated indicating responses are viewed as a vote in favor of or against cleaner energy sources.
| Reference Key |
sims2013internationalhypothetical
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| Authors | ;Charles Sims |
| Journal | physica status solidi (a) |
| Year | 2013 |
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