how to strengthen customer loyalty, using customer segmentation?
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ID: 155822
2017
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Abstract
Do you provide exceptional customer service?”, “Is the customer service in your company extraordinary?” “How to convert satis
fied customers into loyal customers?” - are the most frequent questions of today’s managers and have driven the research on this article to getting the answer to a highly important marketing topic “How to strengthen customer loyalty using customer segmentation?”. Anyone who has bought a product or a service has probably suffered at least once from a company’s apparent indifference to what should be its first concern: the customer experiences. If this is the case, the company is in a wrong direction, since loyalty is the most powerful tool in today competitive market. To strengthen the bonds with these high-profit customers, innovative companies are deploying enterprise-wide strategies built on consumer segmentation.
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| Authors | ;MELNIC Elena Lidia |
| Journal | environmental toxicology and pharmacology |
| Year | 2017 |
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