estratégias multimídia de incentivo à leitura: estudo do caso dom casmurro
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ID: 151643
2015
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Abstract
O objetivo deste artigo é apresentar estratégias de recursos multimidiáticos para promover o hábito e o prazer à leitura. Para isso, é feita a análise do caso da obra Dom Casmurro, de Machado de Assis, divulgada em diversos produtos e suportes (mashup de livros, seriados, audiolivro, livroclip), que exploram múltiplas sensorialidades, linguagens e formas de narrativa. Diante da dificuldade do ensino tradicional com o tema, almeja-se atrair os jovens para a leitura da obra original.
| Reference Key |
oliveira2015comunicao,estratgias
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|---|---|
| Authors | ;Fátima Cristina Regis Martins de Oliveira;Raquel Timponi Pereira Rodrigues;Júlio Altieri Monteiro |
| Journal | Science |
| Year | 2015 |
| DOI |
10.18568/1983-7070.1233132-149
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