anime's media mix: franchising toys and characters in japan, by marc steinberg

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ID: 151559
2014
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Abstract
Review of Marc Steinberg. Anime's Media Mix: Franchising Toys and Characters in Japan. Minneapolis: University of Minnesota Press, 2012, $25.00 paper (304p) ISBN 978-0-8166-7550-0, $75.00 cloth (304p) ISBN 978-0-8166-7549-4.
Reference Key
monk-payton2014transformativeanime's Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Brandeise Monk-Payton
Journal journal of business paradigms
Year 2014
DOI
10.3983/twc.2014.0557
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