encontros e desencontros entre a política e o mercado: uma antropologia das "trocas" no espaço do marketing político
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ID: 151483
2003
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Abstract
Constata-se, neste artigo, que não há fronteiras bem definidas e rígidas entre política e mercado - pelo contrário, as articulações entre ambos são grandes. E se, por um lado, é verdade que existe uma considerável mercantilização dos interesses e das transações sociais e profissionais no campo político-eleitoral, por outro, não é menos verdade de que existe, também, uma "politização" do mercado e dos produtos e serviços oferecidos. Eventos sociais, tais como congressos de marketing político e feiras de "produtos e serviços políticos", são usados como uma porta de entrada para a análise da constelação de agentes, práticas e representações, que se articulam no marketing político e que evidenciam as tênues fronteiras entre política e mercado que permeiam esse espaço social.
In this paper, we confirm that there are not well-defined rigid boundaries between politics and market - on the contrary, the articulation between both is extensive. And if, on one hand, it is true that a considerable commercialization of interests and social and professional transactions exist in the electoral-political arena, on the other hand it is no less true that there also exists a "politicization" of the market and of the products and services offered. Social events, such as political marketing conferences and fairs of "political products and services," are used as an entry door to analyze the constellation of agents, practices and representations, that are articulated in political marketing and that demonstrate the thin boundaries between politics and the market that permeate this social space.
In this paper, we confirm that there are not well-defined rigid boundaries between politics and market - on the contrary, the articulation between both is extensive. And if, on one hand, it is true that a considerable commercialization of interests and social and professional transactions exist in the electoral-political arena, on the other hand it is no less true that there also exists a "politicization" of the market and of the products and services offered. Social events, such as political marketing conferences and fairs of "political products and services," are used as an entry door to analyze the constellation of agents, practices and representations, that are articulated in political marketing and that demonstrate the thin boundaries between politics and the market that permeate this social space.
| Reference Key |
scotto2003horizontesencontros
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|---|---|
| Authors | ;Gabriela Scotto |
| Journal | arabian journal for science and engineering |
| Year | 2003 |
| DOI |
10.1590/S0104-71832003000100003
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| URL | |
| Keywords | Keywords not found |
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