persepsi nasabah tentang layanan perbankan: pengaruh service failure dan strategi service recovery terhadap behavioral intentions

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ID: 151058
2017
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Abstract
The research was conducted to verify the ability of service quality and service recoverystrategy to predict behavioral intentions in the banking industry. A survey questionnaire wasdeveloped, then it was distributed to 150 customers of banks in Yogyakarta. Data was analyzedusing multiple regression analysis. The results provided support for hypothesis of the negativeeffect of service failure and positive effect of recovery strategy on behavioral intentions.
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liestyana2017jurnalpersepsi Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Yuli Liestyana
Journal Biomolecules
Year 2017
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