ethics: a conceptual and managerial dilemma

What is ethics? Both in management and marketing we are witnessing a growing tendency to invoke ethics; but, sadly, most of those who touch upon this subject don’t know, nor do they understand the implications deriving from this concept. Thus, it is imperative to understand that ethics in business is not an attribute of the organization, but instead the ethical norms that (should) govern the decisions and actions in business are established and promoted by the people involved in the business.