a guerra e as laranjas: uma palestra radiofônica sobre o valor alimentício das frutas nacionais (1940) war and oranges: a radiophonic lecture on the nutritional value of brazilian fruits (1940)
la guerra y las naranjas: una conferencia radiofónica sobre el valor alimenticio de las frutas nacionales (1940) la guerra y las naranjas: una conferencia radiofónica sobre el valor nutricional de las frutas brasileñas (1940)
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Abstract
Since the early twentieth-century, sanitarians have relied on the radio for educational purposes. Men like Geraldo Horácio de Paula Souza and Borges Vieira used radio waves to popularize hygienic habits and disseminate information on sanitary topics. On April 16, 1940, Paula Souza stood before the microphones at Rádio Educadora Paulista and gave a lecture on the nutritional value of oranges and the need to eat them as a patriotic act. Touting the fruit's nutritional qualities, Paula Souza launched the 'orange campaign'. Its success reached beyond the borders of São Paulo state, as the campaign found space in the press and took form as an advertising brochure published by the Agricultural Information Service, with the unconditional support of the Minister of Agriculture, Fernando Costa.
Desde principios del siglo XX, los sanitaristas recurrieron a la radio con fines educativos. Hombres como Geraldo Horácio de Paula Souza y Borges Vieira utilizaron las ondas radiales para popularizar hábitos higiénicos y difundir información sobre temas sanitarios. El 16 de abril de 1940, Paula Souza se presentó ante los micrófonos de la Rádio Educadora Paulista y ofreció una conferencia sobre el valor nutricional de las naranjas y la necesidad de consumirlas como un acto patriótico. Al promover las cualidades nutritivas de la fruta, Paula Souza lanzó la «campaña de la naranja». Su éxito traspasó las fronteras del estado de São Paulo, ganando espacio en la prensa y materializándose en un folleto divulgativo publicado por el Servicio de Información Agrícola, con el apoyo incondicional del ministro de Agricultura, Fernando Costa.
| Reference Key |
rodrigues2007histria,a
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|---|---|
| Authors | ;Jaime Rodrigues;Maria da Penha Costa Vasconcellos |
| Journal | biopreservation and biobanking |
| Year | 2007 |
| DOI |
10.1590/S0104-59702007000400016
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| URL | |
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