balanced scorecard - synthetic model for analyzing the economic-financial performance in the romanian clothing industry

The present study undertaken is assigned to the Balanced Scorecard tool, an innovative concept that allows management to first identify the vision and strategy of the company which is subsequently transposed into performance indicators. We appreciate that the Balanced Scorecard contributes to facilitating and improving the management process by providing the company management with an innovative and integrated performance evaluation model. The result of the research highlights the construction of a Balanced Scorecard in the Romanian industry of the clothings that offers to the management bodies a new model of evaluation and diagnosis of the activities carried out by the companies. The creation of the Balanced Scorecard is considered useful to all stakeholders who have contacted the Romanian clothing industry because it offers an integrated view on the activities carried out by the company regarding the application perspective, the strategic objectives pursued and the indicators necessary for the analysis.