the impact of cultural and sports events upon the growth of a region

In this article, it is presented how cultural and sports events are benefic for the development of a region. Events that are promoted and organized in a proficient way can be regarded as real engines for the growth of a region, in terms of tourisms, services, and infrastructure and so on. The study will focus especially on cultural and sports events deployed in Romania, in different regions and the degree in which these events have influenced a region.

In the first part of the paper, there are presented some important and drive efficient events, cultural and sports, that succeeded over the years in attracting bigger and bigger audiences, both from the region and from the country or district. The second part of the paper offers the results of a research conducted to see the perception of the inhabitants of such a region that flourishes due to the deployment of events and the degree of awareness of the benefits of hosting this kind of the events. And thirdly, we have drawn up some strategies that communities should follow in order to increase the popularity of their region.