la pratique de l’audit marketing dans les entreprises marocaines : cas de la ville d’el jadida

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ID: 146876
2019
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Abstract
Companies are beginning to worry about the concept of marketing audit as an essential source to optimize its marketing policy. The purpose of this article is to measure the practice of marketing auditing in Moroccan companies and to measure its impact on profitability. The survey is conducted on the basis of a sample of 8 companies in the El Jadida city, the results indicate that the practice of marketing audit is outsourced by consulting firms and increases the profitability enterprises.
Reference Key
hilmi2019revuela Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;YASSINE HILMI;MOUNA HILMI
Journal revue internationale du marketing et management stratégique
Year 2019
DOI
10.5281/zenodo.3520298
URL
http://revue-rimms.org/wp-content/uploads/2019/05/ARTICLE-13-HILMI-YASSINE-HILMI-MOUNA-1.pdf
Keywords
Practice profitability distribution of products

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