the strategic use of inserts in the brazilian presidential elections

Clicks: 207
ID: 145751
2012
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Abstract
The aim of this article is to analyze the communication strategies of presidential candidates during the elections held in 2006 and 2010. The focus is on the strategic component of electoral inserts and the methodology consists of investigating how candidates choose to distribute these inserts in the programming of television networks. The results indicate that the candidates pursue different strategies influenced basically by three variables: electoral legislation, their standing in polls and the difference of resources available. In parallel, the article debates the role of the regulation of electoral advertising and how this set of rules influences the level of information of campaigns, the occurrence of attacks, and party strategies. Overall, 2,993 electoral inserts were examined.
Reference Key
borba2012revistathe Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Felipe Borba
Journal Biomedical optics express
Year 2012
DOI
DOI not found
URL
http://compolitica.org/revista/index.php/revista/article/view/62/48
Keywords
elections

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