¿qué atributos busca el consumidor en prendas de vestir? un análisis aplicado al mercado de la indumentaria en argentina. what does the consumer look for? an analysis of clothing market in argentina

Clicks: 353
ID: 143821
2016
Free PDF
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This article has not been analysed, so there is no overall score — reader engagement is measured and shown alongside.
AI Quality Assessment
Not analyzed
Readership in this journal
Popular

Ranked #37 of 106 articles by views in Nanoscale

Most read Least read

Bar heights use a square-root scale.

Mint this article as an NFT
Not yet minted

Create a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.

5 SUSD one-off · no wallet required
Sign in to mint
Abstract
Resumen: El principal objetivo del presente trabajo es analizar las decisiones de compra de los consumidores de productos de la industria textil-confecciones con marca y diseño. Para ello, mediante un abordaje cuantitativo, se encuestó, dentro de locales comerciales de indumentaria, tanto a compradores como a no compradores. El estudio se realizó en la ciudad de Mar del Plata (Argentina). Los principales resultados indican que los factores que inciden en la decisión efectiva de compra corresponden a atributos del producto, tales como calidad y diseño, a los esfuerzos de la firma en la fidelización de los clientes y a características propias del consumidor.   Abstract: The aim of this research is to analyze purchase decisions of textile products with brand and design. The information was gathered through a quantitative approach applied in textile stores, surveying both purchasers and non-purchasers. The study takes place in the city of Mar del Plata (Argentina). The main results indicate that the factors which influence effective decision of purchase are related to the product, such as quality and design, to the effort of the firm to gain the loyalty of customers, and to consumer characteristics.
Reference Key
belmartino2016tecqu Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Andrea Belmartino;Natacha Liseras;Miriam Berges
Journal Nanoscale
Year 2016
DOI
10.18845/te.v10i1.2530
URL
http://revistas.tec.ac.cr/index.php/tec_empresarial/article/view/2530
Keywords
Logistic regression sme commercebusiness brand and design

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.