choice, purchase and consumption of drugs: sociological research experience
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Abstract
The results of pharmaceutical market’s sociological research are representing in the paper. Determinate the basic agents influenced on pharmaceuticals choice and purchase such as a doctor, experience of individual, information from advertisement. Physician competency is of secondary importance to advertisement messages. Experience of individual prepotency of the pharmaceuticals choice raises a point of a level attention of pharmaceuticals consumer behavior. We can describe it in a low level both base on respondents self-conception and in accordance with data research of drug’s advertisement and patient package inserts «content-analysis».
| Reference Key |
2013sovremennyechoice,
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|---|---|
| Authors | ;Ольга Викторовна Ткаченко |
| Journal | Journal of environmental radioactivity |
| Year | 2013 |
| DOI |
DOI not found
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