efeito pátina: a inscrição de signos conotativos da passagem do tempo nos bens de consumo

Clicks: 216
ID: 142461
2008
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Abstract
Este estudo propõe a retomada da discussão da “pátina” como propriedade física e simbólica da cultura material, capaz de categorizar, classificar e legitimar status por meio de bens de consumo. Utilizou-se a abordagem interpretativa e a técnica de observação para investigar a presença de evidências da inscrição de signos conotativos da passagem do tempo nos elementos de comunicação e apresentação dos bens de consumo. Os resultados do estudo mostram como o “efeito pátina” se faz presente no marketing da categoria de produtos estudada. Palavras-chave: Pátina; consumo; marca; status; identidade. Abstract This paper aims to revisit the discussion of “patina” as both physical and symbolic properties in material culture, thus used to categorize, classify, and legitimate status by means of consumer products. The interpretative method based on observation techniques was used to explore evidences of the inscription of connotative signs of time in those elements used to communicate and to present consumer goods. Results show how the “patina effect” occurs in the marketing of the product category studied. Keywords: Patina; consumption; brand; status; identity.
Reference Key
almeida2008comunicao,efeito Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Victor de Almeida;Angela Rocha
Journal Science
Year 2008
DOI
10.18568/1983-7070.51397-120%y
URL
http://revistacmc.espm.br/index.php/revistacmc/article/view/128
Keywords
communication mass media

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