de muitos um – o ethos da marca harley davidson
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ID: 140902
2013
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Abstract
Este estudo tem por objetivo mostrar como o discurso da marca Harley Davidson vem sendo produzido, e como o ethos da marca é formado, comunicado e compartilhado pelos próprios receptores. Como o receptor pode ser um codenunciador e efetivo participante do discurso da organização. Embasando-nos em teóricos que tratam da linguagem, a metodologia utilizada para desenvolver o presente trabalho foi a pesquisa bibliográfica e documental.
| Reference Key |
panzarini2013revistade
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|---|---|
| Authors | ;Bruna Panzarini |
| Journal | food technology |
| Year | 2013 |
| DOI |
10.22567/rep.v2i1.106
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| URL | |
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