r package clickstream: analyzing clickstream data with markov chains

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ID: 140122
2016
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Abstract
Clickstream analysis is a useful tool for investigating consumer behavior, market research and software testing. I present the clickstream package which provides functionality for reading, clustering, analyzing and writing clickstreams in R. The package allows for a modeling of lists of clickstreams as zero-, first- and higher-order Markov chains. I illustrate the application of clickstream for a list of representative clickstreams from an online store.
Reference Key
scholz2016journalr Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Michael Scholz
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Journal open geospatial data, software and standards
Year 2016
DOI
10.18637/jss.v074.i04
URL
https://www.jstatsoft.org/index.php/jss/article/view/2890
Keywords
markov chain

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