creating sustainable competitive advantage thro ugh reputation management: a model development for restructuring higher education
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2014
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Abstract
Along with the research that has been carried out in recent years, realizing that
the reputation is a measurable value has caused discussions about how to manage reputation. Although reputation management has been studied extensively by different scientists in different disciplines, there is relatively a limited number of study in the field of higher education. The aim of this research is to determine the corporate reputation management of universities at universities scale and develop a model for structuring it in universities within Turkey Higher Education system as an administrative approach. In the light of the gathered data, a model to structure the corporate reputation management for achieving a sustainable competitive strength in Turkish universities has been proposed.
| Reference Key |
ncel2014letmecreating
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| Authors | ;Mesut Öncel;Şerafettin Sevim |
| Journal | korean journal of chemical engineering |
| Year | 2014 |
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