questionnaires pretesting in marketing research

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ID: 135691
2011
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Abstract
Designing the perfect survey questionnaire is impossible. However, researchers can still create an effective research. To make your questionnaire effective, it is necessary to pretest it before actually using it. The following paper reveals some general guidelines on pretesting and what to do for a more effective marketing research giving the fact that the existing literature highlights the importance and indispensability of pretesting and on the other hand, does not provide sufficient information in terms of methodology about it. Also, we have tried to explain the importance of questionnaires pretesting before applying them in order to obtain the best results in marketing research and we’ve kept in mind that high quality in this domain means using new tools and improving the existing ones if one searches for efficient results.
Reference Key
babonea2011challengesquestionnaires Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;ALINA-MIHAELA BABONEA;MIRELA-CRISTINA VOICU
Journal Environmental monitoring and assessment
Year 2011
DOI
DOI not found
URL
http://cks.univnt.ro/uploads/cks_2011_articles/index.php?dir=02_economy%2F&download=cks_2011_economy_art_052.pdf
Keywords
questionnaire focus group behavior codingsocial sciences (general)

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