application of marketing in hotel companies Применение маркетинга в гостиничных предприятиях

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ID: 135602
2013
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Abstract
The article considers results of marketing research on application of marketing in hotel companies of the Crimea. Results of questionnairing showed insufficient qualification of marketing experts and availability of demand in them. Marketing research conducted by hotels are disconnected and episodic and are reduced to comparison of prices of competitors, study of questionnaires answered by hotel clients, history of hotel guests and are not of system character. It shows dependence of demand in specialists of this profile on types of companies, their size and age. It identifies approximate demand for marketing specialists.
В статье рассматриваются результаты маркетингового исследования о применении маркетинга в гостиничных предприятиях Крыма. Результаты анкетирования показали недостаточную квалифицированность маркетологов и наличие потребности в них. Проводимые гостиницами маркетинговые исследования разобщены и эпизодичны, ограничены сопоставлением цен конкурентов, анализом анкет клиентов гостиницы, данных истории гостей отеля и не носят системного характера. Показана зависимость потребности в специалистах данного профиля от типов предприятий, их величины и возраста. Определено примерное количество необходимых специалистов по маркетингу.
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Authors ;Zubkova Marina S.
Journal journal of inorganic and organometallic polymers and materials
Year 2013
DOI
DOI not found
URL
http://www.business-inform.net/pdf/2013/2_0/290_298.pdf
Keywords
demand консалтинговые предприятияbusiness

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