public relations as promotional activity

Clicks: 253
ID: 135348
2011
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Abstract
Public relations give opportunity to the organization to present its image and personality to its own “public”- users, supporters, sponsors, donors, local community and other public. It is about transferring the message to the public, but that is a twoway street. You must communicate with your public, but at the same time you must give opportunity to the public to communicate easier with you. The real public relations include dialog – you should listen to the others, to see things through their perspective. This elaborate is made with the purpose to be useful for every organization, not for the sensational promotion of its achievements, but to become more critical towards its work. Seeing the organization in the way that the other see it, you can become better and sure that you are giving to your users the best service possible.
Reference Key
curri-memeti2011theoreticalpublic Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Almira CURRI-MEMETI
Journal 2019 ieee 6th international conference on industrial engineering and applications, iciea 2019
Year 2011
DOI
DOI not found
URL
http://store.ectap.ro/articole/657.pdf
Keywords
public promotion demographyeconomics as a science communicatingbusinesseconomic theory

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