from social information to social norms: evidence from two experiments on donation behaviour

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ID: 132453
2018
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Ranked #4 of 27 articles by views in journal of macromolecular science, part c

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Abstract
While preferences for conformity are commonly seen as an important driver of pro-social behaviour, only a small set of previous studies has explicitly tested the behavioural mechanisms underlying this proposition. In this paper, we report on two interconnected experimental studies that jointly provide a more thorough and robust understanding of a causal mechanism that links social information (i.e., information about the generosity of others) to donations via changing the perception of a descriptive social norm. In a modified dictator game, Experiment 1 re-investigates this mechanism adding further robustness to prior results by eliciting choices from a non-student sample and by implementing an additional treatment that controls for potential anchoring effects implied by the methods used in previous investigations. Experiment 2 adds further robustness by investigating the link between social information, (descriptive) norm perception and giving at the individual, rather than the group average, level. We find that an exogenous variation of social information influences beliefs about others’ contributions (descriptive social norm) and, through this channel, actual giving. An exploratory analysis indicates that this causal relationship is differently pronounced among the two sexes. We rule out anchoring effects as a plausible confound in previous investigations. The key findings carry over to the individual level.
Reference Key
goeschl2018gamesfrom Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Timo Goeschl;Sara Elisa Kettner;Johannes Lohse;Christiane Schwieren
Journal journal of macromolecular science, part c
Year 2018
DOI
10.3390/g9040091
URL
https://www.mdpi.com/2073-4336/9/4/91
Keywords
social norms social information experiment

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