creative advertising in film as anticipation of cinematography’s destruction

Clicks: 287
ID: 129695
2016
Free PDF
Article Quality & Performance Metrics
Overall Quality Improving Quality
0.0 /100
Combines engagement data with AI-assessed academic quality
AI Quality Assessment
Not analyzed
Abstract
Manipulation of the creative industries leads to transformation of film in the advertising space in which creative solutions, depending on the open or subtle approach, are implementing popularisation of certain brand. That marketing approach to film undermines the structure using products beyond function within the scenario, consumerism as a object indicative for characterization and it leads to prevalence of narrative. Negation in specific examples / “Coca Cola Kid” Dusan Makavejev (1985) / or self-irony in presenting creative process in corporate system / “Big” Penny Marshall (1988) / gives affirmation of film decay in the modern world where it becomes a tool for product placement.
Reference Key
antonijevi2016increative Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Vasilija Antonijević
Journal chinese science bulletin
Year 2016
DOI
DOI not found
URL
http://www.centar-fm.org/inmediasres/images/pdf/9/V.%20Antonijevic,%20Kreativni%20marketing%20u%20filmu%20kao%20anticipacija%20propasti%20kinematografije.pdf
Keywords
creativity marketing film infiltration Religion psychology

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.