difference and equality: consumer person with disabilities

People with disabilities, as consumers, are in potential share of the consumer market but also undervalued by companies. With their increasing visibility in the media and efforts to enter the job market, some companies from different segments have detected the potential of these consumers by creating product lines that best fit your needs. It is in this sense that accessibility has been of fundamental importance to include disabled people in order of consumption. Physical, attitudinal and communication barriers make it difficult - and often, prevent - that they participate and fulfill their roles in society, including the role of consumer. Thus, analyzing the situation of the person with disabilities in the light of the Consumer Protection Code, the constitutional rules and the Convention on the Rights of Persons with Disabilities, it appears that this segment is more vulnerable than the ordinary consumer.