policies for projectification: support, avoid or let it be? poliitika projektistumise suhtes: toetada, tõrjuda või lasta juhtuda?

The importance of temporary activities is growing and projects are proliferating in most businesses, non-profit and public organisations. This trend has been treated by different authors and on different levels – organisational, societal and personal, but mainly on a single level – and under different labels (projectization, projectification, project orientation etc.). As the integral picture is still almost missing, the article is aimed to fill this gap, showing that the levels of projectification are distinguishable, but tightly interconnected. Another aim is to uncover the subtopic of the extent of projectization (and/or projectification) and the appropriate policies and strategies. In this aspect the main issue is the balance between the temporary and the permanent, and the defence of permanency in the world of proliferating temporary settings