a mental value perspective in risk decision theory

Clicks: 112
ID: 128378
2006
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Abstract
This work is based on Prospect theory, which was developed by D. Kahneman and A. Tversky in 1979. This is one the most quoted and best-documented point of view in economic psychology. First of all, it replaces, once again, the notion of utility with value. But value is defined in terms of gains and losses and this, according with an irrational human tendency to be less willing to gamble with profits than with losses. So, we discover the great importance of these assumptions in the field of risk decision-making, especially for firms’ activity in the marketplace.
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davidescu2006theoreticala Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Roxana Davidescu;Alexandru Trifu
Journal 2019 ieee 6th international conference on industrial engineering and applications, iciea 2019
Year 2006
DOI
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URL
http://store.ectap.ro/articole/129.pdf
Keywords Keywords not found

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