Analysis of the Level of Immersion of 360º Video Features Produced by Spanish Media

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ID: 109930
2019
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Abstract
This paper offers the results of a content analysis on the level of immersion in 360º video features produced by Spanish media. Unlike other conventional ways of storytelling, this new modality provides the viewer with a sensation of being really immerse in a reality that is only being represented, which favors a deeper and more meaningful understanding of it. Our study is divided in three sections. Firstly, we develop a brief theoretical framework that includes the definition and foundations on which immersive feature is based. From this theoretical foundation, we draw a scale to measure the immersion level of these pieces and we confront our proposal to the qualified assessment of 10 experts. Finally we apply this scale on a sample of 148 360º video features produced by Spanish media between January 2015 and December 2017. The aim is to analyze its use and also to infer some good practices that can be useful not only for scholars researching on this new format but also for practitioners producing it.
Reference Key
bentezdegracia2019analysiscommunication Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Benítez-de-Gracia, María-José;
Journal communication & society (formerly comunicación y sociedad)
Year 2019
DOI
DOI not found
URL
https://www.unav.edu/publicaciones/revistas/index.php/communication-and-society/article/view/37849
Keywords
environmental effects of industries and plants renewable energy sources environmental sciences general works history of scholarship and learning. the humanities social sciences (general) water supply for domestic and industrial purposes social sciences architecture sociology (general) aesthetics of cities. city planning and beautifying communication. mass media hydraulic engineering bibliography. library science. information resources marketing. distribution of products advertising construction industry auxiliary sciences of history

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