Experience is Key: Examining the Relative Importance of Factors Influencing Individuals’ Water Conservation

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ID: 109928
2019
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Abstract
Conservation of our global natural resources is one of the most pressing concerns facing our international society. One of these crucial resources is water. The current study sought to understand how individual factors such as experience with water scarcity, message framing, and ideology can impact perceptions, attitudes, and behaviors related to water conservation. Through the utilization of an online experiment, the current findings suggest that higher levels of experience with water scarcity predict more concern, more positive credibility perceptions of water conservation messages, and a higher likelihood of conserving water in the future. Message framing, specifically gain frames, predicted more concern and more positive perceptions of message credibility, and ideology only predicted perceptions of message credibility. Implications for global communities, resource managers, and policy decision-makers are discussed.
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holland2019experiencewater Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Holland, Derrick;Janét, Kristina;Landrum, Asheley;
Journal water
Year 2019
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