BASES PARA FORTALECER LAS EXPORTACIONES DE SOFTWARE Y SERVICIOS INFORMÁTICOS DEL PAÍS

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ID: 108762
2019
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Ranked #64 of 143 articles by views in Revista Cubana de Administración Pública y Empresarial

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Abstract
La Industria de Software ha presentado un crecimiento notorio a nivel mundial por su carácter innovador y de conocimientos. Cuba, se encuentra inmersa en la actualización de su modelo económico, que tiene como propósito lograr un sistema productivo, eficiente y sostenible, donde la Industria del Software juega un importante rol en la informatización de la sociedad cubana y en la implementación de los Lineamientos de la Política Económica y Social del Partido y la Revolución. Cuba ha incursionado en esta industria, pero sus resultados están por debajo de los esperados. El presente artículo persigue como objetivo, establecer las bases para el fortalecimiento de las exportaciones de software y servicios informáticos de Cuba, con el propósito de elevar los ingresos exportables y contribuir al desarrollo económico del país. Se emplearon los métodos científicos: trabajo con las fuentes, analítico-sintético, de la prospectiva. Se utilizaron técnicas matriciales, diagramas causa-efecto y Pareto, y modelo de las 7S.  Palabras clave: Exportación de software y servicios informáticos, Industria del Software, prospectiva, estrategia. Summary The Software Industry has shown remarkable growth worldwide, for its innovative nature and knowledge. Cuba is immersed in the updating of its economic model, which aims to achieve a productive, efficient and sustainable system, where The Software Industry plays an important role in the computerization of Cuban society and in the implementation of the Guidelines for Economic and Social Policy of the Party and the Revolution. Cuba has ventured into this industry, but its results are below those expected. The objective of this article is to establish the bases for the strengthening of exports of computer software and services in Cuba, with the purpose of increasing exportable income and contributing to the economic development of the country. The scientific methods were used: work with the sources, analytical-synthetic, of the prospective. Matrix techniques, cause-effect and Pareto diagrams, and 7S model were used. Keywords: Software and computer services export, Software industry, prospective, strategy.
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Lozada2019revistaBASES Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Isabel Dolores Greenup Lozada;
Journal Revista Cubana de Administración Pública y Empresarial
Year 2019
DOI
82
URL
https://apye.esceg.cu/index.php/apye/article/view/82
Keywords
exportación de software y servicios informáticos industria del software prospectiva estrategia.

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