ESTIMACIÓN DE LA DEMANDA: UN ANÁLISIS DE MÉTODOS Y SUS APLICACIONES

Clicks: 108
ID: 108738
2018
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Ranked #123 of 143 articles by views in Revista Cubana de Administración Pública y Empresarial

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Abstract
Resumen La estimación de la demanda es un elemento esencial para el buen funcionamiento de una empresa. Se han desarrollado numerosos métodos cualitativos y cuantitativos que permiten un adecuado pronóstico de la demanda, que unido al análisis del mercado donde opera la empresa, permite una buena estimación de esta. Se explican los métodos cualitativos más utilizados y los modelos de series de tiempo para el pronóstico cuantitativo. Se muestra un ejemplo de aplicación de la Serie de Tiempo (ST) utilizando el paquete estadístico Minitab 15. Palabras claves: demanda, mercado, métodos de pronóstico Summary The estimation of demand is an essential element for the proper functioning of a company. Numerous qualitative and quantitative methods have been developed that allow an adequate forecast of the demand, which together with the analysis of the market where the company operates, allows a good estimate of this. The most used qualitative methods and time series models for quantitative forecasting are explained. An example of application of the TS is shown using the Minitab 15 statistical package. Keywords: demand, market, forecasting methods
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Placeres2018revistaESTIMACIÓN Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Arturo Bofill Placeres;José Antonio Díaz Batista;
Journal Revista Cubana de Administración Pública y Empresarial
Year 2018
DOI
47
URL
https://apye.esceg.cu/index.php/apye/article/view/47
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