BUENAS PRÁCTICAS PARA EL DESARROLLO DIGITAL DEL DESTINO TURÍSTICO CUBANO

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ID: 108737
2018
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Abstract
Resumen En el presente artículo se exponen las buenas prácticas que se tuvieron en cuenta durante el proceso de actualización del portal oficial del turismo en Cuba (www.cuba.travel), identificadas durante el proceso de investigación del estado del arte relacionado con el uso de las tecnologías de la información (TI) en los portales turísticos de referencia internacional y el desarrollo digital de estos destinos turísticos. El objetivo es satisfacer los requerimientos digitales del viajero 2.0, acorde a los estándares internacionales, posicionando al CubaTravel en Internet, como el principal canal para conocer y comprar Cuba. Palabras Clave: Portal turístico, Web 2.0, Marketing Digital, Comercio electrónico, Viajero Digital, Redes Sociales.  Abstract In this article, good practices that were taken into account during the process of updating the official tourism portal in Cuba (www.cuba.travel) are showed. They were identified during the state of the art investigation process related to the use of the information technologies (IT) in tourist portals of international reference and digital development of some tourist destination. The objective is to satisfy the digital requirements of traveler 2.0 according to international standards, positioning CubaTravel on the Internet, as the main channel to know and buy Cuba. Keywords: Tourism portal, Web 2.0, Digital Marketing, E-commerce, Digital Traveler, Social Networks.   
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Vargas2018revistaBUENAS Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Pavel Pavón Vargas;Marta Beatriz Infante Abreu;Yanelis Pavón González;Dania Pérez Armayor;
Journal Revista Cubana de Administración Pública y Empresarial
Year 2018
DOI
44
URL
https://apye.esceg.cu/index.php/apye/article/view/44
Keywords
arabic media culture literature poetry influence collective awareness modern era.

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