ESTRATEGIA COMPETITIVA PARA EL GRUPO EMPRESARIAL DE LA INDUSTRIA ALIMENTARIA DE CUBA
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2018
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Abstract
Este artículo desarrolla una estrategia que contribuye a la competitividad de las empresas del Grupo Empresarial de la Industria Alimentaria (GEIA), a través de los costos de calidad como elemento del control de gestión. Se aplicaron métodos y técnicas de dirección, innovación, gestión contable y financiera, gestión de la calidad y prospectiva estratégica. Se elaboró un mapa estratégico y se formularon los indicadores del cuadro de mando integral, de cliente interno y de rendimiento de la calidad, que deberá aplicarse en empresas seleccionadas por su nivel de gestión adecuado del año 2017. La retroalimentación con la información de dichas empresas, permitirá validar la propuesta y generalizar la experiencia al resto de la organización. El modelo elaborado para el GEIA puede servir de guía para otras empresas cubanas. Palabras clave: innovación organizacional, prospectiva estratégica, cuadro de mando integral, costos de calidad, cliente interno. Abstract This article develops a strategy that contributes to the competitiveness of the companies of the Enterprise Group of the Food Industry (GEIA), through the costs of quality as an element of management control. Methods and techniques of management, innovation, accounting and financial management, quality management and strategic prospective were applied. A strategic map was drawn up and the indicators of the balanced scorecard, internal client and quality performance were formulated, which should be applied in enterprises selected for their level of adequate management in the 2017. The feedback with the information of this enterprises, will allow to validate the proposal and to generalize the experience to the rest of the organization. The pattern elaborated for the GEIA can serve as guide for other Cuban enterprises. Keywords: organizational innovation, strategic prospective, balanced scorecard, quality costs, internal client.
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| Authors | Matilde Anaya Villalpanda;Mercedes Delgado Fernández;Lydia Garrigó Andreu; |
| Journal | Revista Cubana de Administración Pública y Empresarial |
| Year | 2018 |
| DOI |
34
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