UN ESTUDIO PROSPECTIVO DE LA AGENCIA DE PROTECCIÓN CONTRA INCENDIOS PARA LA CONSOLIDACIÓN DE CLIENTES ACTUALES Y POTENCIALES

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ID: 108721
2018
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Ranked #86 of 143 articles by views in Revista Cubana de Administración Pública y Empresarial

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Abstract
El presente artículo consiste en un estudio prospectivo para desarrollar la gestión comercial de la Agencia de Protección Contra Incendios (APCI), mediante el análisis de los principales parámetros que intervienen en el proceso de prestación de servicios; con el objetivo de lograr una consolidación de la entidad con sus clientes actuales y para extender el número de usuarios. Para ello se aplicó el método de los escenarios, cuyas fuentes de criterios consistió en una serie de técnicas participativas y de reflexión entre los miembros del Consejo de Dirección de la empresa en la cual se aplicó este análisis.Palabras claves: estrategia, prospectiva, consolidación de clientes, método de los escenarios.Summary The present article consists in the prospective study. Aimed at developing the commercial management of the Fire Protection Agency (APCI), through ananalysis of the main parameters that intervene in the process of provision of services; with the aim of achieving a consolidation of the entity with its actual customers and the potentials. For this, the scenario method was applied, whose sources of criteria consisted of a series of participatory techniques and reflection among the members of the Board of Directors of the company in which this analysis was applied.Keywords: strategy, prospective, costumers consolidation, scenarios method.
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Castillo2018revistaUN Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Yasser Gálvez Castillo;Lydia María Garrigó Andreu;
Journal Revista Cubana de Administración Pública y Empresarial
Year 2018
DOI
15
URL
https://apye.esceg.cu/index.php/apye/article/view/15
Keywords
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