TEKSTİL VE/VEYA KONFEKSİYON SEKTÖRLERİNDE FAALİYET GÖSTEREN KÜÇÜK VE ORTA BÜYÜKLÜKTEKİ İŞLETMELERİN PAZARLAMA SORUNLARI VE ELEKTRONİK TİCARETTEN BEKLENTİLERİ -MERSİN ÖLÇEKLİ BİR UYGULAMA-

Clicks: 205
ID: 106446
2013
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Abstract
In this article, the marketing problems of 44 SMEs’ which function in textile and garment sectors in Mersin region, were questioned and analyzed. Thus, the opinions of these SMEs’ managers’ about electronic commerce are investigated. By this way, we tried to conduct new perspectives to these businesses about the solution of marketing problems, electronic commerce and electronic marketing.
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Authors ŞAHİN, AYŞE;DEMİR, HULÛSİ;
Journal dokuz eylül Üniversitesi İktisadi ve İdari bilimler fakültesi dergisi
Year 2013
DOI
DOI not found
URL
https://iibfdergi.deu.edu.tr/index.php/cilt1-sayi1/article/view/175
Keywords
business economics as a science social sciences (general) social sciences management. industrial management political science communication. mass media political science (general)

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