An exploration of factors that contribute to the reluctance of SME owner‐managers to employ first destination marketing graduates

Clicks: 101
ID: 106229
2006
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martin2006anmarketing Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Martin, Peter;Chapman, David;
Journal marketing intelligence & planning
Year 2006
DOI
10.1108/02634500610654017
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