Changing Perspective: Building Creative Mindsets.

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ID: 103540
2020
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Abstract
The search for new ideas often frustratingly cycles back to old ones, a phenomenon known as fixation. Recent research has shown ways to kick-start finding new uses for familiar objects, a prototypical creativity task: wandering in the mind or the world or working on a messy desk. Those techniques seem to succeed by helping break fixation, but do not guide the search for new ideas. The perspective-taking or human-centric or empathic mindset championed by many in HCI and in design firms does provide a search strategy. We compared the mind-wandering mindset to a perspective-taking mindset, the latter priming thinking of ways that people in different roles (gardener, artist, etc.) might use the objects. In two studies, the Perspective-Taking mindset yielded more ideas and more original ideas than Mind-Wandering, which did not differ from a No-Mindset control. Original ideas came late, rewarding persistence. The perspective-taking mindset is productive for problem-solving, forecasting, and social interactions as well as innovation.
Reference Key
chou2020changingcognitive Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Yung-Yi Juliet Chou, Barbara Tversky
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Journal Cognitive science
Year 2020
DOI
10.1111/cogs.12820
URL
Keywords
creativity fixation mind-wandering perspective-taking ideation mindset human-centric default network design strategy

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