In-Flight Casinos, Is It Really a Nonsensical Idea? An Exploratory Approach Using Different Choice Experiments

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ID: 101416
2019
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Abstract
Most airlines make various efforts to enhance their customers’ levels of in-flight satisfaction while offering alternative services and entertainment. As an innovative service item, some international airlines plan in-flight casino facilities to relieve their customers’ boredom and fatigue emanating from tedious long flights. Using a study sample of casino visitors in Korea, we intend to better understand how potential airline passengers show their willingness to pay for the hypothetical in-flight casino services. We also employ multiple choice experimental techniques to examine preference heterogeneity embedded in the sampled population. Based on study results, several management strategies are discussed for offering tailored in-flight entertainment services to targeted market segments.
Reference Key
hwang2019inflightsustainability Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Hwang, Jinsoo;Lyu, Seong Ok;Cho, Sun-Bai;
Journal sustainability
Year 2019
DOI
DOI not found
URL
https://www.mdpi.com/2071-1050/11/11/3038
Keywords
Archaeology environmental effects of industries and plants renewable energy sources environmental sciences general works psychology social sciences industries. land use. labor management. industrial management transportation engineering transportation and communications marketing. distribution of products ancient history

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