Using the Electronics Development Advantage in Creating a Buzz for the Airline Passengers

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ID: 101415
2013
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Abstract
More and more airlines are trying to show their customers their ability to understand their needs, the market trends and the importance of technology in their lives. In response to the rapid development of the consumer electronics, the airline companies focus their attention on offering their customers the possibility to book a flight or check-in using a smartphone, spend time watching movies or be connected to the internet during the flight. Customers search for airlines who are more ”tech-geek” and opened to new technologies, which allows them to rate the airline companies through apps or connect more often with the airline through social-media. Technology has become an important part in developing and marketing the airline services for a better quality, more customer-focused and for better flight experience which ultimately makes the difference when choosing to fly an airline company.
Reference Key
avram2013usingexpert Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors AVRAM, Bogdan;
Journal expert journal of marketing
Year 2013
DOI
DOI not found
URL
http://marketing.expertjournals.com/wp-content/uploads/EJM_106avram2013pp50-54.pdf
Keywords
Archaeology general works psychology social sciences industries. land use. labor management. industrial management transportation engineering transportation and communications marketing. distribution of products ancient history

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