Between saying and doing is the ocean: an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
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ID: 35435
2019
| Reference Key |
smith2019betweenjournal
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| Authors | Smith, B. |
| Journal | journal of strategic marketing |
| Year | 2019 |
| DOI | 10.1080/0965254X.2017.1384041 |
| URL | |
| Keywords | Keywords not found |
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