Uncovering institutional orientation as a new strategic orientation in industrial marketing
Clicks: 143
ID: 35422
2019
| Reference Key |
chaney2019uncoveringindustrial
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| Authors | Chaney, D. |
| Journal | industrial marketing management |
| Year | 2019 |
| DOI | 10.1016/j.indmarman.2018.07.011 |
| URL | |
| Keywords | Keywords not found |
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