Cause-related marketing influence on consumer responses: The moderating effect of cause-brand fit
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2012
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| Reference Key |
bignalcaiz2012causerelatedjournal
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|---|---|
| Authors | Bigné-Alcañiz, E. |
| Journal | journal of marketing communications |
| Year | 2012 |
| DOI | 10.1080/13527266.2010.521358 |
| URL | |
| Keywords | Keywords not found |
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