Understanding how advertising gamification influences consumers: The effect of image experience and interactivity
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2020
| Reference Key |
chen2020understandingadvances
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| Authors | Chen, Y. |
| Journal | Advances in Intelligent Systems and Computing |
| Year | 2020 |
| DOI | 10.1007/978-3-030-20500-3_8 |
| URL | |
| Keywords | Keywords not found |
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