analyzing mediators of the customer satisfaction - loyalty relation in internet retailing
Clicks: 253
ID: 170620
2014
This study explores the customer satisfaction – loyalty relation in the context of online shopping by introducing various mediators, such as trust, attitude, hedonic value, and utilitarian value. For data collection, we used an online consumer survey in relation to Internet retailing. In this paper we found empirical evidence that loyalty and satisfaction have a reciprocal relationship, but that mediators exist between satisfaction and loyalty. The findings of this study have consequences for customer relationship management, particularly in terms of retention, of the satisfied consumers in an e-shopping environment.
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vinerean2014expertanalyzing
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| Authors | ;Simona VINEREAN;Alin OPREANA |
| Journal | forest ecology and management |
| Year | 2014 |
| DOI | DOI not found |
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